STRATEGIC PLANNING
BUILD A DREAM HOME
MAKE A BETTER LIFE
REGIONAL STRATEGY
PRODUCT STRATEGY
MANAGEMENT STRATEGY
BRAND STRATEGY
TALENT STRATEGY
CULTURAL STRATEGY
01
REGIONAL STRATEGY
Nimble Group has, since its foundation, been making solid progress by persisting in its strategy of regional development and the main business model of development of land by tracts. Based in Guangzhou, it has soon become larger and stronger, thanks to its continuous cultivation in the Pearl River Delta and active integration into the development of the Guangdong-Hong Kong-Macao Greater Bay Area, hence establishing firmly its status in the field of livelihood residential development. Having followed the pace of national development of urbanization since 2009, it has involved in the stage of nationwide expansion, exploited actively the diversified model of the whole industrial chain service, and thereby promoted the sustainable development of urban economy. Up till now, it has offered business products in many cities of Hainan, Tianjin, Hunan, Hubei, Sichuan, Guizhou, Henan, Guangxi and Inner Mongolia, with the Pearl River Delta as center.
02
PRODUCT STRATEGY
Nimble Group strongly considers the making of “boutiques” as its core product strategy, together with the ”Four High” formation of high starting-point planning, high level design, high quality construction and high standard management as its sustainable core competitiveness. With its ever-improving product lines and under the orientation of the people's need for better life, it has gradually formed four product series which cover features of urban boutique residence, CBD commerce, urban complex, and cultural tourism, with the successful build-up of more than 100 successful boutique projects nationwide, and thereby achieved excellent performance and high recognition in the market.
03
MANAGEMENT STRATEGY
Nimble Group implements the dual system of target plan management and standardized operation management, which is being continuously improved and carried out in various aspects including project, planning, design, engineering, landscaping, decoration, property management, marketing and the like. Meanwhile, it will promote positively the " three-level control" model through the scientific, standard and modern management system, so as to ensure smooth running of the corporate management system, uplift fully the overall efficiency of management, drive continuously the diversified development of the company, and hence realize steady and high-speed growth in terms of performance.
04
BRAND STRATEGY
Under the faith of ”Build a Dream Home, Make a Better Life”, Nimble Group has upgraded itself to a higher status of the ”comprehensive service provider for better cities and towns in the new era” in 2018, as per its highly-valued brand building. While adhering to the principle of "efficient management, high-speed capital turnover and rapid development", it mainly focuses on quality and service to provide comprehensive services for new-type urbanization and upgrade the people’s better life. Following continuous promotion of its brand value, by far, it has been successively honored as the "Guangdong Top 20 Real Estate Developers in Credit Standing" for twelve years and the "China Top 100 Real Estate Developers" for six years respectively, together with its entry into the place of the “South China Top 10 Most Valuable Real Estate Developer Brands”, which has proven itself to be one of the China’s large-scale comprehensive real estate developers.
05
TALENT STRATEGY
Talents are the driving force for sustainable development of Nimble Group. It has always stuck to the talent’s philosophy of "employees are Nimble’s greatest assets", and so comprehensively strengthened the construction of talent echelon, constantly optimized the talent structure, further increased the training and selection of high-quality talents, and actively promoted the talent incentive mechanism. By now it has a troop with excellent leadership, high quality, and strong execution, which has indicated the reason why Nimble is proud of its competitive edge and capability.
06
CULTURAL STRATEGY
“Quick Thinking, Rapid Action” is a vital part of corporate culture of Nimble Group. Steadiness is its style; Excellence is its attitude; Teamwork is its spirit; Sincerity is its enterprise tenet. Under the guidance of excellent corporate culture, it has achieved countless glories, with whose iron troop creating another miracle by super execution.
